The Dollar King Story
Diversity and most importantly, DEALS!
Our company began operations trading under the brand, Hot Dollar, in
the year 2000. The first Hot Dollar store was established in Westfield Hornsby
Shopping Centre and became an instant success. The vision was to create a comfortable
discount variety store experience with clean and open aisles, and at the same
time, offering unmatched discounts to its customers. The concept was received
remarkably well by the Australian public.
Since its establishment, the company expanded into three brands: Hot
Dollar, Top Bargain and Dollar King. The Hot Dollar brand became a prominent
variety chain across New South Wales and the Australian Capital Territory. As
the company grew, we discovered there was a need to communicate what we
represented through the branding of our store. Our savings became so big and
beneficial to customers, they were simply “king” sized.
From September 2011, Hot Dollar began operating under the brand
Dollar King. The first flagship store was opened in Market City in the Sydney
CBD. With a new outlook and unique specialty sections, Dollar King instantly became
a prominent name in the discount variety market. Continuing with our tradition,
Dollar King strives to supply our customers with a customised range of
products, at competitively low prices.
The Dollar King stores and affiliated have now expanded to over 55
retail stores across NSW, ACT and VIC with convenient locations in major
shopping centres, including Westfield, Centro, Stockland, Lend Lease, GPT and
AMP shopping centres.
Our company perseveres to provide our consumers a tailored
experience, offering ever-changing ranges so you will always see new products
on offer every time you step into one of our stores. Our prices are low, because
of our strong established relationships with major suppliers, and we are happy
to pass on such savings to our valued customers.
If you haven't been to a Dollar King store before, what are you
waiting for? You are sure to find what’s on your mind at Dollar King!